Key Highlights
- The UK-based gaming operator intends to secure 3 out of 15 online casino permits in New Zealand, aiming for approximately half of total market control
- The country authorized internet gaming in June 2025, with permit applications anticipated to commence throughout 2026
- The company’s established TAB betting service provides a distinct opportunity for cross-promotional synergies between sports wagering and casino products
- Total net gaming revenue climbed 8% to reach $6.6 billion in 2025, even as the organization implemented workforce reductions at its New Zealand operations
- Performance metrics in New Zealand show a 28% year-over-year improvement through existing sports and racing wagering services
The British gambling powerhouse Entain has revealed ambitious plans to capture a commanding presence in New Zealand’s emerging online casino sector. CEO Stella David disclosed the company’s objective to secure roughly half of the market when licensing opportunities arise.
The international gaming corporation intends to submit applications for 3 of the 15 digital casino permits that New Zealand authorities plan to issue. Officials expect the licensing framework to launch sometime in 2026.
Online gambling remains prohibited in New Zealand under current regulations. Yet legislators approved groundbreaking measures in June 2025 to authorize iGaming and establish an official permit system.
The operator maintains it holds a competitive advantage over rival firms due to its current operations within the nation. Entain currently operates TAB, the country’s only authorized provider of both land-based and digital sports wagering services.
TAB Platform Provides Strategic Cross-Promotion Opportunity
David emphasized that her company stands alone as the only digital operator positioned to implement cross-promotional strategies linking sports wagering with casino entertainment. TAB’s well-established consumer network represents a ready-made market for expanded online casino products.
Andrew Vouris, who leads Entain’s operations across Australia and New Zealand, reinforced this perspective. He noted that the organization’s current market presence and operational knowledge create a solid foundation for future growth.
Vouris suggested that Entain could emerge as the sole provider delivering sports wagering, horse racing, and casino entertainment through a unified platform. This integrated approach may distinguish the company from competing applicants when regulators evaluate license applications.
The company currently maintains exclusive rights for internet-based sports and racing wagering throughout New Zealand. Performance data indicates a 28% year-over-year growth rate in the territory.
This proven success record forms the cornerstone of the company’s strategy for obtaining upcoming casino permits. Entain views its established understanding of New Zealand’s regulatory framework as a significant competitive edge.
Financial Performance Remains Strong Amid Restructuring
The strategic move into New Zealand’s iGaming sector follows recent workforce reductions at the company’s regional offices. These staff cuts formed part of a comprehensive initiative to streamline operational expenses throughout the organization.
Nevertheless, these reductions have not diminished the firm’s expansion ambitions. David stated during the most recent financial briefing that the digital gaming division was building positive momentum.
The company disclosed total consolidated net gaming revenue reaching $6.6 billion throughout 2025. This performance marked an 8% improvement compared to the previous year’s results.
Management projects net gaming revenue expansion between 5% and 7% measured in constant currency values moving ahead. These projections indicate Entain anticipates sustained growth throughout its digital business segments.
As the application timeline approaches, Entain’s approach focuses on transforming its current market position into a comprehensive gaming portfolio. Should the company successfully obtain the 3 licenses it seeks, operations would span sports wagering, racing, and online casino services within a single market.
New Zealand’s licensing period has not yet commenced, and government officials have not released specific dates for application submissions as of April 2026.
