Key Takeaways
- Bet365 has withdrawn its membership from the American Gaming Association, becoming the fourth major operator to depart
- The exodus from the trade group centers on fundamental disagreements regarding prediction market regulation
- Bet365 attributed its decision to the AGA’s emphasis on traditional brick-and-mortar casino operations
- DraftKings, FanDuel, and Fanatics have already rolled out their respective prediction market offerings
- The AGA continues to advocate for state and tribal oversight of gaming activities
Bet365 has joined a growing exodus from the American Gaming Association, marking another significant departure for the industry trade group. The international betting giant announced its withdrawal in a statement provided to Gambling Insider, highlighting a widening gap between digitally-focused companies and the organization’s traditional gaming priorities.
This development follows similar departures by DraftKings, FanDuel, and Fanatics during the final months of 2025. All three companies cited the AGA’s stance against prediction markets as their primary reason for leaving.
Bet365 characterized its business model as “digital-first” and explained that the AGA’s concentration on brick-and-mortar casino interests no longer aligned with its strategic direction. The operator emphasized its ongoing dedication to collaboration with regulatory bodies and industry stakeholders throughout its active jurisdictions.
While bet365 has not submitted applications for prediction market authorization with the National Futures Association, industry analysts widely anticipate the company will pursue this avenue.
How Prediction Markets Are Transforming Sports Betting
Bet365 may choose to enter the prediction market sector through strategic acquisitions or technology partnerships instead of developing proprietary solutions. The company has not publicly disclosed any specific intentions.
InGame first reported the news of bet365’s departure from the AGA.
Historical data from the Wayback Machine confirms that DraftKings, FanDuel, Fanatics, and bet365 all maintained core membership status with the AGA twelve months ago. The landscape has dramatically shifted since then.
DraftKings and FanDuel made their departures official in November 2025. FanDuel explicitly stated that its prediction market strategy was incompatible with the AGA’s official stance on the matter.
Fanatics withdrew its membership in mid-December following its pioneering launch of a prediction market product among major sportsbook operators. DraftKings and FanDuel subsequently introduced their competing platforms, branded as DraftKings Predictions and FanDuel Predicts respectively.
The membership drain extends beyond operators to include technology providers. OpenBet and Sportradar allowed their AGA memberships to lapse in January. While neither company provided explicit justification, Sportradar CEO Carsten Koerl has openly identified prediction markets as a promising growth sector.
During a fourth-quarter earnings presentation, Koerl emphasized that Sportradar maintains a strategic advantage to “capitalize” on prediction market opportunities given its business-to-business positioning and premium sports data partnerships.
Another vendor, Everi, has also disappeared from the AGA membership roster. This change may correlate with executive board chair Michael Rumbolz concluding his tenure as AGA chairman in January.
Trade Group Maintains Support for Traditional Regulatory Framework
The AGA has articulated its stance without ambiguity. In correspondence dated December 2025, CEO Bill Miller stated the organization views sports event contracts as gambling activities requiring state and tribal regulation. He pledged the AGA would maintain this position throughout 2026.
Daily fantasy sports operators such as Underdog and PrizePicks have similarly pivoted toward prediction market models. Underdog voluntarily surrendered its North Carolina sports betting license to facilitate this transition.
Established casino operators with substantial digital footprints, including Caesars and MGM, have not indicated interest in prediction market ventures. Caesars membership with the AGA ended prior to May 2020.
BetMGM CEO Adam Greenblatt has acknowledged that maintaining membership in industry associations alongside companies offering sports-event contracts presents a “conflict.” BetMGM currently maintains its participation in these organizations.
Bet365 has not launched prediction market products despite its digital-centric strategy and minimal land-based casino presence.
